Become the brand AI engines trust enough to cite.
PrimaryCite helps serious B2B companies become visible, trusted, and citable when buyers ask AI engines who to compare, shortlist, and trust.
Authority gaps found before buyers ask.
Presence, authority, consensus, and truth signals mapped against the questions serious buyers ask answer engines.
A baseline read on whether AI engines can understand, verify, and cite your company when buyers compare trusted providers.
Your buyers are no longer only searching. They are asking.
Traditional search sends buyers to a list of pages. AI engines increasingly give buyers a compressed answer: a summary, a shortlist, a recommendation, or a cited explanation.
That changes the visibility problem. Your company may rank on Google, publish content, and pay for SEO, but still fail to appear when buyers ask AI tools questions like:
Who are the best providers for this problem?
What are the top alternatives in this category?
Which companies should we compare?
Who is credible in this market?
What should a buyer know before choosing a vendor?
PrimaryCite helps you find and fix that blind spot.
GEO is not an SEO upgrade. It is a citation problem.
Generative Engine Optimization is not about ranking another page.
It is about becoming a brand that AI engines can confidently mention, summarize, recommend, and cite.
Search engines rank pages. Answer engines select answers.
That means the winning brands are not only the ones with content. They are the ones with clear entities, consistent source signals, credible authority, and machine-readable truth.
PrimaryCite helps build that layer.
AI visibility strategy for companies already investing in discovery.
I audit how your brand appears across major AI engines, identify where your authority signals are weak or inconsistent, then help you build the evidence layer answer engines need.
The goal is not more content for its own sake.
The goal is to make your brand easier for AI systems to understand, verify, and cite.
I look at:
- Whether your brand appears in AI-generated vendor shortlists
- Whether competitors appear when you do not
- Whether AI engines describe your company accurately
- Whether your website clearly explains who you are and what you do
- Whether third-party sources support your authority
- Whether your online footprint sends consistent entity signals
- Whether your current SEO/content work translates into AI visibility
Built for serious B2B companies with a discovery blind spot.
PrimaryCite is best suited for B2B companies that already have substance, but may not yet be visible in AI-generated buying journeys.
You may be a strong fit if your buyers research vendors before speaking to sales and being absent from AI-generated answers could affect pipeline, trust, or consideration.
- You are a B2B SaaS, tech-enabled service, or high-ticket professional firm
- You compete in the US, Australia, or another English-language market
- You already invest in SEO, content, PR, or thought leadership
- Your category is competitive and comparison-driven
PrimaryCite is built for serious B2B discovery work, not mass local SEO, affiliate sites, spam content, or placement promises.
Your SEO team may be doing strong work. That does not mean AI engines cite you.
Most SEO reporting still focuses on rankings, impressions, clicks, backlinks, and traffic.
Those metrics matter. But they do not always show whether your brand appears when buyers ask AI engines for recommendations, comparisons, or trusted providers.
PrimaryCite is not here to replace good SEO work. We look for the AI visibility gaps that traditional reporting often misses.
The PACT methodology.
PrimaryCite evaluates AI citation readiness through four layers.
Presence
Do AI engines mention your brand when buyers ask relevant questions?
Authority
Do credible external sources support your claim to expertise?
Consensus
Do different sources describe your company consistently?
Truth
Does your own website clearly state the facts machines need to understand and verify you?
Together, these layers reveal whether your company is visible, credible, and citeable inside AI-generated buyer journeys.
Start with a free AI visibility check.
Before you invest in GEO, you should know whether the problem is real.
PrimaryCite’s free AI visibility check gives you a concise snapshot of how your brand appears across major AI engines and whether competitors are being surfaced where you are absent.
This is a diagnostic snapshot, not a full implementation roadmap.
You will see:
- Whether your brand appears in relevant AI answers
- Whether competitors appear more often than you
- Whether AI engines describe your company accurately
- Which visibility gaps are most obvious
- Whether a deeper audit is worth pursuing
Founder-led, not factory-produced.
PrimaryCite is led by Mark Xiaolin Lu, a strategist with experience across multinational business, startups, cross-border markets, and AI-era brand systems.
Based in Darwin, Australia, Mark works remotely with companies competing for visibility in the US, Australia, and other English-language markets.
In the AI answer era, the most valuable brand is not always the loudest. It is the brand that machines can understand, verify, and cite.